We diagnose businesses the way we were trained to diagnose patients—using systematic assessment + differential diagnosis + AI to find what's broken in your revenue systems and fix it.
We're your Owner's Rep for revenue—protecting your time, diagnosing where money is leaking, and fixing what actually moves the bottom line.
I'm Brian Silverstein, RN with a B.S. in Managerial Marketing. I run the diagnostics, strategy, and creative direction. My wife Amanda Look, RN brings clinical precision to execution—ensuring nothing we build has errors, gaps, or missed details.
Two RNs. One diagnostic system. Zero guesswork.
Two Registered Nurses acting as your Owner's Rep. One system, zero guesswork.
We scan your website, offers, customer path, and offline assets.
Ranked list of root causes and hidden revenue opportunities.
We use both sides of the brain—left for clinical diagnosis and systematic analysis, right for creative problem-solving and precise execution.
I scan your business like I was trained to assess patients: gather data, examine the system, identify patterns, separate noise from signal, perform differential diagnosis to find what's actually broken, then create a ranked treatment plan.
Once the diagnosis is clear, Brian creates the creative strategy—brand direction, messaging, visual systems, content architecture. Then Amanda executes it with the same attention to detail she used in patient care. Every element reviewed. Zero missed details.
No mystery. No vague "strategy decks." Here's what we deliver when you work with us.
Complete digital footprint analysis + offline asset inventory. We scan your website, offers, customer path, and all uploaded materials (photos, videos, PDFs) to see how your business actually shows up.
Ranked list of root causes—not symptoms. We separate what's actually broken from noise, then rank issues by revenue impact. You get: primary blockers, secondary contributors, and hidden opportunities.
Clear, prioritized plan showing what to fix first, what it will take, and what outcome to expect. You choose: we execute it, or we hand you a complete blueprint your team can run with.
From first contact to having your roadmap in hand—here's exactly what happens and when.
You send us your website URL + any offline assets (photos, PDFs, materials). Brian runs AI AssetScan™ and begins the diagnostic process.
Brian performs the Revenue Differential Diagnosis™—identifying root causes, ranking issues by impact, spotting hidden revenue opportunities.
Brian walks you through the diagnosis, shows you what we found, answers questions, and presents the modernization roadmap with clear priorities.
Take the blueprint and execute internally, OR have us build the fixes (brand, website, content, systems) with Amanda's clinical QA oversight.
One diagnostic, then you decide. No retainers. No long-term commitments.
We work best with businesses where the owner cares about how things actually work—not vanity metrics.
Not hypotheticals. Actual projects where we started with what existed and added value.
Problem: Vending machines sitting on ignored real estate.
Solution: Added low-cost digital displays to existing machines.
Result: Created local digital billboard revenue stream through advertising partners. New revenue channel from assets they already owned.
Problem: Neighborhood favorite needed more stable revenue. Busy nights, weak daytime volume.
Solution: Built boxed-lunch and catering program before delivery apps were common.
Result: Created new daytime volume and predictable orders. Stable revenue stream using existing kitchen capacity.
Problem: Pet-training recordable button with limited market appeal.
Solution: Repackaged as the emotionally and neuro-backed "Why Button."
Result: Same hardware, new market, new use case. Expanded customer base without changing the product.
We're a husband-wife team of Registered Nurses who apply clinical methodology to business. Brian diagnoses and directs. Amanda executes with precision.
I use both sides of my brain. Left brain: clinical assessment protocols to diagnose revenue problems systematically. Right brain: creative vision to design solutions that actually work. I'm trained in nursing + marketing, so I can find what's broken AND design beautiful fixes for it.
I execute Brian's creative vision with nursing precision. Right brain: I build the designs, websites, and brand systems. Left brain: I systematically review every detail like I was trained to in patient care. In healthcare, details matter—miss one step and patients suffer. I apply that same rigor to our work.
Book a diagnostic call with Brian. Bring where you are, what feels broken, and where you think money is being left on the table. We'll run the AI AssetScan™ and show you exactly what we see—then you decide what happens next.
Best fit: Owners who care about system performance, not vanity metrics. We only take clients where we know we can find real revenue opportunities.